Business of Sport Panel: Sports, media and technology

Live sports as the streaming wars kingmaker. Overview: The virtually unencumbered rise of streaming services and the growth of tech behemoths like Google and Amazon have scrambled the traditional media industry. Still, the appeal and ratings of live sports remains a constant, giving leagues some leverage over cable networks in negotiating rights packages. At the same time, leagues are devising strategies to hook younger viewers, and are open to creative approaches to reach new audiences. How might the next round of US sport media rights talks transform the media industry?

Rewatch all the session from #FTSport here: https://on.ft.com/3FjJlzy